Missing Thorn Expands Non-Alcoholic Wine Availability Across Canada Amid Growing Demand
TL;DR
Missing Thorn's launch in Canada offers a competitive edge in the booming non-alcoholic wine market, projected to reach C$68 million by 2030, with premium, award-winning options.
Missing Thorn crafts non-alcoholic wines using traditional winemaking followed by low-temperature vacuum distillation to preserve flavor and aroma, offering a variety of vegan, gluten-free options.
Missing Thorn's expansion into Canada supports mindful drinking, providing sophisticated alcohol-free wine options that promote health and inclusivity in celebrations.
Discover Missing Thorn, the non-alcoholic wine praised by critics and Danny Meyer as a game-changer, now available in Canada with a unique distillation process.
Found this article helpful?
Share it with your network and spread the knowledge!
Missing Thorn, a Napa Valley-based non-alcoholic wine brand, has announced its official launch and expanded availability across Canada in response to surging Canadian demand for sophisticated alcohol-free options. The Canadian non-alcoholic wine market is projected to reach C$68 million by 2030, reflecting significant consumer shift toward mindful drinking alternatives. The brand, co-founded by award-winning winemaker Aaron Pott and innovative vintner Stephanie Honig, partners with Scott Merwin and Ravenna Wine Imports for distribution throughout Canada.
The collection includes a Still Red, Still White, and Still Rosé, along with a Sparkling White and Sparkling Rosé, all natural, vegan, gluten-free, and low in calories. Each wine is made from California-sourced grapes and undergoes cutting-edge low-temperature vacuum distillation to preserve character and complexity. Since its late 2024 debut, Missing Thorn has experienced extraordinary consumer enthusiasm, achieving 300% growth in Q1 and Q2 2025, indicating strong market reception for premium non-alcoholic options.
Critical acclaim has followed the brand's expansion, with The New York Times calling its still wines 'unicorns' and Food & Wine praising the Rosé as 'better than many.' Famed restaurateur Danny Meyer described Missing Thorn as a 'game-changer' in the beverage industry. Stephanie Honig, President and Co-Founder, expressed excitement about sharing Missing Thorn with Canada's wine lovers, while Aaron Pott, Co-Founder and Winemaker, emphasized the craftsmanship evident in each bottle.
Scott Merwin, Founder of Ravenna Wine Imports, highlighted the significant rise in demand for non-alcoholic beverages in Canada, with the category growing over 24% last year. Market research from Allied Market Research confirms the substantial growth potential in the non-alcoholic wine sector. Missing Thorn wines are available immediately in Ontario through Ravenna Wine Imports and online, with further provincial rollout underway, positioned in the premium segment at approximately $25–$30 CAD per bottle.
Curated from 24-7 Press Release
