Vicinity Motors Appoints Brent Phillips as President to Drive Electric Vehicle Expansion

Vicinity Motors has announced the promotion of Brent Phillips to the role of President, bringing over 30 years of commercial transportation experience to lead the company's electric vehicle initiatives. Phillips previously served as General Manager at Alliance Bus Group and Vice President of Sales, Commercial Bus Group at REV Group, where he oversaw multiple brands and distribution channels across manufacturing facilities.

In his new position, Phillips will spearhead sales, assembly, procurement, and engineering teams while providing strategic direction for the company's sales and operations programs. A key priority will be ensuring fleets have access to Canada's only purpose-built, fully-electric work truck through the expanding VMC 1200 Dealer network. This initiative represents a significant step in supporting commercial fleets transitioning to electric vehicles across North American markets.

Phillips will also focus on providing comprehensive support to dealers for vehicle sales and service operations while launching a strategic network of VMC 1200 Dealers throughout the United States. The expansion into U.S. markets demonstrates Vicinity Motors' commitment to broadening its electric vehicle footprint beyond Canadian borders and competing in the growing North American commercial EV sector.

Additional strategic priorities include bringing production of the Vicinity Lightning electric bus to Ferndale, Washington, and enhancing the company's existing VMC 1200 Dealer network across Canada. These moves signal Vicinity Motors' intention to strengthen its manufacturing capabilities and distribution channels simultaneously, addressing both production capacity and market accessibility challenges in the electric commercial vehicle space.

The leadership appointment comes at a critical time as commercial fleets increasingly seek electric alternatives to meet sustainability goals and regulatory requirements. Phillips' extensive background in distribution and manufacturing positions him to navigate the complex supply chain and operational challenges facing electric vehicle manufacturers. His experience with multiple brands and distribution channels provides valuable insight for scaling Vicinity Motors' operations across diverse markets and customer segments.

With Phillips assuming the presidency, Vicinity Motors aims to accelerate its growth trajectory and strengthen its position as an innovator in the electric transportation sector. The company's focus on purpose-built electric commercial vehicles addresses specific market needs that differ from consumer electric vehicles, requiring specialized expertise in commercial fleet operations and vehicle applications.