Activate Games Inc. has announced the grand opening of its Cambridge, Ontario location on July 14, 2024, marking the company's fifth location in Ontario and solidifying its position as the fastest-growing entertainment concept worldwide. The company has revolutionized entertainment by blending physical activity with gaming, creating unique experiences that appeal to broad audiences. This expansion is part of Activate's growing portfolio of 14 locations across Canada and 12 in the United States, with international expansion into the UK, Ireland, and Dubai planned.
The Cambridge location holds special significance for co-founders Adam and Megan Schmidt, representing a return to the community where their entrepreneurial journey began. Adam Schmidt, CEO of Activate Games Inc., emphasized the strategic importance of this expansion, stating that it allows the company to reach more communities, create new jobs, and strengthen its leadership position in active gaming. Megan Schmidt described bringing Activate to the Waterloo Region as a dream come true and heartfelt return to their hometown.
The new Cambridge venue features 11,258 square feet of gaming space with 11 different game rooms for players to conquer. Each game lasts between 1-3 minutes, with the full gaming experience spanning 75 minutes. The location at 42 Pinebush Rd is easily accessible from the ON-401, welcoming players aged 4 and older with extended weekend hours. Visitors can prepare by wearing activewear and indoor runners while completing required waivers in advance. For those seeking more information about the Cambridge experience, details are available on the https://activate.ca/cambridge website.
This expansion represents more than just another location addition—it signifies a major step in Activate's mission to redefine entertainment by combining physical activity with gaming. The company addresses growing demand for engaging, active entertainment forms that could positively impact public health by encouraging physical activity among gamers. The rapid growth of Activate Games signals an industry shift toward interactive, physically engaging experiences, potentially forcing traditional gaming and entertainment sectors to innovate and adapt to changing consumer preferences.
As Activate continues expanding, it creates new job opportunities in local communities while contributing to regional economies. The company's success story may inspire other entrepreneurs in entertainment and technology sectors, potentially spurring further innovation in active gaming. With its unique blend of physical activity and gaming, Activate Games is pioneering a new entertainment category that could reshape how people approach leisure activities and influence broader entertainment landscapes while promoting more active lifestyles.
