Graze Craze Reports Record Growth and Expansion in Specialty Food Market

Graze Craze, a leading charcuterie franchise, has reported unprecedented growth in 2024, demonstrating the evolving landscape of specialty food service. The company experienced a 33% increase in same-store sales and an 80% surge in systemwide sales compared to the previous year, marking its 14th consecutive quarter of positive growth. This sustained performance indicates strong consumer demand for specialty food experiences and positions the franchise as a dominant player in the evolving culinary market.

The franchise significantly expanded its footprint by opening 32 new locations across four additional states and launching its first Canadian store in Brossard, Quebec. This represents a 20% unit growth from 2023 and underscores the brand's aggressive expansion strategy. The international expansion into Canada through the Graze Craze Brossard location represents a strategic move to test international markets while maintaining the brand's core offerings and quality standards.

Franchise development also accelerated, with 49 new franchise agreements signed and 51 locations in the development pipeline. Company leadership, including President Cory Hibbard, emphasized the brand's commitment to transforming charcuterie from a luxury experience to an accessible dining option. This strategic positioning addresses the growing consumer interest in premium food experiences at approachable price points, potentially reshaping how consumers perceive and purchase charcuterie products.

The company's seasonal offerings, including Springtime Spread, Game Day, and Holiday Boards, generated over half a million dollars in sales during 2024. Graze Craze aims to open more than 50 locations in 2025, with plans to enter New York, Maryland, and Kentucky markets. This expansion strategy indicates confidence in the brand's ability to penetrate diverse regional markets while maintaining consistent quality and customer experience standards across locations.

United Franchise Group CEO Ray Titus praised the brand's performance, highlighting its understanding of customer preferences and consistent market adaptation. The franchise is positioned to reach 100 locations this quarter, solidifying its leadership in the specialty food space. Graze Craze continues to distinguish itself by offering hand-crafted charcuterie boards and boxes that cater to diverse dietary preferences, reimagining traditional culinary experiences with creativity and convenience. The company's success suggests a broader market trend toward specialized food services that combine quality ingredients with modern convenience and customization options.